The Battle Creek Crunch was a charter member of the Continental Indoor Football League (formerly the Great Lakes Indoor Football League). They played their home games at the Kellogg Arena in Battle Creek, Michigan. The team name refers to Battle Creek's position as the corporate headquarters of the Kellogg's cereal company. The tiger in the logo is derivative of Tony the Tiger. In 2006, despite the team's lackluster 4-6 record and its elimination from the playoffs by Port Huron, Eric Gardner was named the inaugural GLIFL Defensive Back of the Year.