Prints are often bold and brightly coloured, with big print wording or cute patterns on clothing. Hats are often worn, such as baseball caps, beanies and spirit hoods. Shoes tend to be flat, with Amekaji Gals opting for sneakers over heels. The hair is often bleached to various shades of blonde, as to emulate the image of American girls. Clothing is often loose and baggy, for a relaxed 'casual' look. A popular brand for Amekaji is Cocolulu.