The project includes fifty-two 13-minute episodes for TV, along with instructional materials for print, audio, video, and CD-ROMs. Dr. Lewis Bernstein, producer and key developer of the series, explained that "The aim is to introduce English phrases and vocabulary in an entertaining way, using conversational language along with repetition, rhythm and rhyme, cool music styles, and lots of humor—much the way we do on Sesame Street." Each quarter-hour episode combines new framing footage with Sesame Street inserts and clips.