Tadase is one of the main male protagonists of Shugo Chara! When he was first revealed he was a calm and collected "prince" of Seiyo but he is really timid and not sure if himself. Later in the series he is able to get over this and becomes more proud of himself. His true personality however is a tyranical maniac who wants to control the world. He shows this side whenever someone says the word prince or any word that sounds like prince.