A series of commentators had discussed the absurdity of the "Strong Female Superhero Pose" in 2011 — 2012, with some photographic gender-swapped recreations produced. The Hawkeye initiative page lists four blog posts on its 'Origins' page, including the suggestion of the specific formula by comic artist Noelle Stevenson in late 2012. The first such gender-swapped image was drawn by the comic artist Blue. Stevenson and Blue then asked other artists to do the same. The Hawkeye Initiative website followed soon after, created and maintained by Skjaldmeyja.