The World of Cars Online was a virtual world based on the Cars film series. There was a first sneak peek of the World of Cars called the Test Track which started in October 2008 and ended in November 2009 to make way for Open Beta. The game was under development with Open Beta, which launched on March 1, 2010. When the game finally opened on June 29, 2010, each car was awarded 2,010 coins, a founders plaque, and an Open Beta plaque (for users that joined during the Open Beta event). After nearly two years of operating, The World of Cars Online closed February 8, 2012. Disney cited low-quality as the reason behind the closure.