The noble bigot prides himself - and it usually is a man, since women are commonly stereotyped as being "nicer" and more sensitive - on doing the right thing, making sure that those in need are taken care of, yet in the same instance has no qualms with labeling those different from himself with unreasonably prejudiced terms or backhanded compliments. Although the noble bigot basically wallows in his own Jerkass nature, he's on the side of good as well. His bigotry might even be motivated by a misguided desire to be good and "loyal" rather than a Category Traitor. Other characters either are constantly revolted by his nature, or brush it off as it just being in his nature, in the hope that others will get used to it. It may or may not prove to be Pretend Prejudice.