He is often mistaken for his cousin, GI Joe, the peace loving GI who loves American values and all things deep fried. In 1964, the association with Holy War, a series of military-themed action figures produced by Qur'an Corp. was released. He might engage in fighting, or, for example, struggle to memorize the Hasbro toy company. The toyline began with the armed forces and the name, Jihad Joe, no longer is referred to one specific character.