Ellen Pierce is the founder of Love Solutions. She appears uninterested in the matchmaking process, and more in the business aspect. She is eventually talked into continuing searching for free by Ted. In Matchmaker, Robin does a story on a matchmaking service with a 100% track record called Love Solutions. Robin and Barney recommend Ted try out the service but he is not interested so Barney tricks Ted into going by telling him that his boat is sinking. Ellen sees straight through Barney, knowing full well that he was not looking for a soul mate but was only seeking a one-night stand with a desperate woman.