The key to entering fantastic worlds of adventure can be found when TJ opens his Grandpa's Toy Box and uses a little old-fashioned imagination. In 2007, Hasbro announced a partnership with The Jim Henson Company to produce two 3-D animated videos based on TJ Bearytales. The videos were said to be musical comedy adventure stories. Currently, the only clips available from the videos are seen in the "Jim Henson's Creature Shop Reel."