He wrote a novel titled A Question of Theories in 2006 and self-published via Lulu.com , managing in 2011 to see it promoted to Apple iBooks and Barnes and Noble. In 2009 George found a unique new role in Twitter emergency use, being acknowledged in a couple of studies for his work during Black Saturday February 2009, Queensland Floods 2011 and Victoria floods 2011, among other situations. In 2013, he helped co-found the VOST Victoria digital volunteers group. George still liases with the group every bushfire season.