Teddy Farrow is a fashion designer of upscale clothes for women. While his clothing line is expensive, his label is much sought after. Farrow is in New York City during Fashion Week; a time when designers and models descend upon the City to display the latest trends. Farrow is presenting his newest collection during the week with an exclusive party and runway show. Teddy had been thinking of making Jenna McBoyd the face of his campaign, but she dies the night before his big show.