Bluestar is the main trading name of Solent Blue Line Ltd. Based in Eastleigh, the company operates bus routes in Hampshire that previously traded under the Solent Blue Line name. Blue Line was started by bus company Southern Vectis as it sought to expand from the Isle of Wight in 1987. It is now owned along with Southern Vectis by The Go-Ahead Group, as part of its Go South Coast division.