Amrish Shah started his career in 1995 with directing and editing TV shows for Star TV Network. He then produced and directed music videos for various Indian and international musiclabels. He later joined Star TV India as the Executive Producer. He created launch campaigns for various new shows and was the Supervising producer for all On Air Promotions if Star Plus. Amrish moved on become a creative director with Sony Entertainment Television (India). Amrish was the creative consultant with Reliance Entertainment and later became the creative head at PVR Pictures.