EthicalWiki is a US consultancy in Wikipedia engagement focused on offering content to Wikipedia's editorial community on behalf of companies. The firm advocates that corporations find middle-ground between a hands-off policy on Wikipedia and directly editing articles they're affiliated with by offering content of value to the site's editors. In June 2012, it published a report on Wikipedia's content needs for brand articles that made suggestions about corporate objectives that are aligned with Wikipedia's goals. The firm contributed substantially to Wikiproject Cooperation, the article on public relations and dialogue on conflict of interest issues in The Wikipedia Signpost.