It’s nice that I’ve got time to ponder this; I’m on autopilot this morning, pitching ‘The next iPod’ to Ian and Graham, two drones from marketing. Apparently they’re looking for something; ‘Different, but the same.’ Calling them drones might sound unpleasant, but the people in that department do actually behave like ants. They communicate with each other through taps, antennae and smell. I often wonder if any of them could lift two and a half times their own body weight. I'd observe them to find out, but I'd have to spend time around them, and I can't waste time on insects, or 'workers' from marketing. They're not people, they’re not even artists. As I've always said you’re not really creative if you wear a tie.