Founded by music producer Simon Sixsmith, graphic designer Paul Wolterink & Pete Brennan AKA DJ Chemikal Pete from their experiences as part of the Dutch DJ collective The Puha Hu$tlers, the label's number 2419 (which refers to the The Armistice Carriage) is the catalogue number for the Label itself, each subsequent release is given a catalogue number counting down from 2419. When the number 0000 is reached the label intends to close it's doors.