It is activated for 1 hour and has a cooldown time of 3 hours. Also, as with all auras, if the account using it is logged out while the aura is activated, the timer will continue to run out. The standard reverence and greater reverence auras are required to be bought to obtain this aura. Hence the cumulative price is 5,000 + 16,000 = 21,000 Loyalty points. It can be upgraded to the master reverence aura for another 21,000 Loyalty points.