After being shut out by the Britpop revolution that occurred in the early 1990s when bands like Oasis, Pulp and Blur dominated the charts, pop music found a voice again. The image of the Spice Girls was deliberately aimed at young girls, an audience of formidable size and potential; reinforcing the range of appeal within the target demographic were the bandmates' five distinctive personalities, which encouraged fans to identify with one member or another. This marketing was helped in no small way by the aliases assigned to each member of the group, similar to the marketing ploy used in children's serial literature of including several different character types in the storyline.