The store seems to be the one thing that Big Bob is passionate about, as he is constantly attempting to expand it, at the cost of areas that are important to the kids, ("Save The Tree") or even the living places of the people who live around him ("Hey Arnold!: The Movie"). He also seizes every possible opportunity to promote it ("Runaway Float") and add more people to its clientele. As such, the store and its owner's concern with gaining even more money tends to be the catalyst for many episodes (and memorably, the movie).