The Attitude Era was a period in the World Wrestling Federation (WWF) and professional wrestling history that began as a direct result of the Monday Night Wars and culminated with the conclusion of the Wars in 2001. Similar to the 1980s wrestling boom, the Attitude Era was a surge in the popularity of professional wrestling in the United States from the late 1990s to early 2000s, as television ratings and pay-per-view buy-rates hit record highs. The Attitude Era was defined by a radical shift in programming content. In contrast to the more traditional, family-friendly content that was common in WWF programming, the Attitude Era sought to attract the young adult demographic by transforming the product into an edgier and more controversial form of entertainment. Traditionally heroic characte