Byward Market (named for John By and sometimes called By Ward Market, ByWard Market or simply The Market) is a neighbourhood in Ottawa located just east and north of downtown. It is bordered on the west by the Rideau Canal and on the east by the King Edward Avenue and Lower Town. To the north it stretches to the Ottawa River area while to the south it is bordered by Rideau Street. The area is named for the small open air market located near its south west corner.