The car was designed by a group of ex-Lotus engineers led by Paul Haussauer with styling by John Frayling. The company was set up in 1969, and production started in small scale from July 1971. From September, official production began at a new factory in Washington set up with the aid of a government grant. Engineer Brian Luff, one of the brains behind the all-conquering Lotus 72, created "a remarkably strong, yet ultra-lightweight, monocoque." Aside from the engine, front and rear suspensions were also lifted from the donor Imp. Handling was described as both agile and tenacious, and more power would not have proved a problem. Design was distinct rather than pretty, with debatable protruding headlights and slablike sides. The black plastic engine lid opened sideways, to the left.