With "Bullpen Bulletins," Lee created the friendly, chatty editorial voice of Marvel Comics — "a style that could be characterized as High Hipster — two parts Lord Buckley, one part Austin Powers," putting "himself on a first-name basis with the readership at a time when the rival DC editors generally came across... as... stodgy adults." In 1982, in an edition of "Bullpen Bulletins," then Marvel editor-in-chief Jim Shooter defined and described the Marvel Bullpen: