Jones was born in Los Angeles, California. His family moved to North Little Rock, Arkansas when he was an infant. Jones was a star running back at North Little Rock High School. He attended college at the University of Arkansas where he was a member of the Kappa Sigma fraternity. He was also a co-captain of the 1964 National Championship football team. He was an all-Southwest Conference offensive lineman for Hall of Fame coach Frank Broyles and a teammate of Jimmy Johnson. Other notable teammates were Glen Ray Hines, a consensus All-American offensive tackle, Ken Hatfield, Jim Lindsey, and future Outland Trophy winner Loyd Phillips. Several future great head coaches were assistant coaches for Frank Broyles and the Razorbacks during his college career in Fayetteville including Hayden Fry, f