222 Records is a record label that was founded by Adam Levine in February 2012. He stated that he was inspired to start the label to sign on Rozzi Crane, an USC music student he discovered through a mutual friend. She became the first singer signed on to the label, followed by Glee actor Matthew Morrison, Mexican artist Diego Boneta and The Voice season 2 contestant and part of Team Adam, the singer Tony Lucca. It was reported that he was negotiating further with potential distributors, as well as organizing staff, to operate as a full-fledged record company with departments such as marketing, radio and publicity.