The Incredible Hulk Presents was launched on the 30th September 1989, with issue #1 bearing a cover date of 7th October 1989, and lasted twelve issues, costing 40p for the entirety of its run. The original intention was for the new comic strips to also be reprinted in Doctor Who Magazine, as Marvel UK did not believe the two audiences would overlap, as The Incredible Hulk Presents was aimed at an audience of younger readers. Doctor Who Magazine editor John Freeman was opposed as he believed this would interfere with his own attempts to give the DWM strip direction. In the event, only one story was printed in both titles, Hunger from the Ends of Time. One unpublished strip, Doctor Conkerer was produced for the unprinted issue #13. It later saw print in Doctor Who Magazine #162.