Hockeytown is a nickname for the city of Detroit, Michigan, which arose in 1996 as the result of a marketing campaign by the city's NHL franchise, the Detroit Red Wings. The nickname, over time, has gained national and international recognition. The "Hockeytown Cafe" in Detroit commemorates the nickname. The Red Wings organization did research prior to adopting this title to see if they could make this claim. Nicholas Cotsonika writes about this in Red Wings Essential: Everything you need to know to be a real Red Wings Fan. Cotsonika mentions that the Red Wings have won more championships then any other US-based NHL team, and that iconic players like Gordie Howe and Ted Lindsay played for the Red Wings as the justification for the Red Wings to adopt this nickname. Professional hockey began