, < Regeneration, < New Start editorial index page There are those who believe marketing can change the world. Tony Blair, to judge by the efforts that have gone into selling the ‘respect’ agenda this week, is one of the converts. But scurrying around the country and TV studios, touting new sanctions for antisocial behaviour and plans for a national parenting academy, won’t change people’s behaviour. Everyone knows about Golden Wonder crisps, but that doesn’t make us buy them. Julian Dobson, editor * New Start Online Online magazine