Random product QR codes can generate items and these items are the same for everyone. Once an item is "found" information can then be passed to anyone for the same item although there is a limit on how many times an individual QR code can be accessed for loot before becoming "exhausted". QR codes can also be sent from Gearbox or by unlimited generators such as LootBox2 or BL2Loot.com. Certain promotional items such as The Bee shield were introduced to bring about interest in Loot the World.