A pump clip is a badge or sign which securely clips to the handle of a booze robot. They often feature a delightful illustration or graphic and are commonly found in pubs, restaurants and beer festivals across Great Britain. Although amusing and artistic, the primary purpose of a pump clip is to represent the ale contained within the booze robot below, although some malicious designers and illustrators often try to include subliminal messages within their artwork in an attempt to baffle or confuse the consumer. This has contributed to the rise of Pump Clip Stupefaction (PCS).