The 2010 AFL Grand Final was an Australian Rules Football match staged to determine the premiers of the 2010 AFL season. As the 117th annual Grand Final of the Australian Football League, it was played between the Western Bulldogs, appearing in their second consecutive Grand Final, and Richmond, who last appeared in the 2008 Grand Final against the Bulldogs, which they won. The match, attended by 99,983 spectators was won by the Western Bulldogs, winning their second consecutive, and seventh overall premiership.