Disney Emoji Blitz is a mobile app released in July of 2016. The game features Disney characters as emoji which must be lined up to eliminate rows and columns for points. Advancing in the game yields rewards in the form of emoji that can be used in the game to perform special abilities to assist in gameplay. The unlocked characters also become available in a device keyboard that allows the emojis to be used in text messaging (which are actually just png images rather than text presentations).