The Old Spice "Smell Faster" Pack is a downloadable content pack that was available for the PC, PlayStation 3, and Xbox 360 releases of Need for Speed: The Run. The promotional free unlock pack ran for United States of America and Canada players of Need for Speed: The Run from December 8, 2011 to May 15, 2012. Players were required to sign into OldSpice.EA.com to choose their favourite Old Spice scent, and the platform that they desired to redeem the pack on.