After a second series of The Day Today failed to materialise and the team went their separate ways, Chris Morris took the faux news format and a handful of characters and put his creative energy into making Brass Eye, a controversial and vicious satire of the Prime Time News format that not only deconstructed the way the news media told stories, it also made sharp jabs at topics such as the British government's failure to improve the lot of the underprivileged, the negative effect that borstals have on young offenders, and the gullibility of celebrities when the promise of some good publicity is waved in their faces.