From 2002 to 2007, the theater was renamed the Cadillac Winter Garden Theater as the result of a corporate sponsorship deal with General Motors. The deal expired in 2007 and was not renewed, nor did the ownership seek another sponsor to buy the naming rights. The Winter Garden has served as a cinema twice, from 1928 to 1933 and again in 1945. These have been the only interruptions to its operation as a theater in its history.