Asian Paints Sharad Shamman is an excellence award given to the best decorated Durga Puja Pandal in Kolkata during the festival in October. Since its inception in 1985, Asian Paints Sharad Shamman has been heralded as the true achievement for excellence in decorating the abodes for Goddess Durga. As time has progressed there have been numerous awards being given by many other companies for creative excellence, but still Asian Paints Sharad Shamman is considered the most important award and the rightful judgement for excellence. It is a trend setter for all the later awards. __TOC__