On March 2nd 2011, Samuel Hessingstock announced a new promotion to be born out of Doncaster in the UK. The announcement came shortly after Hessingstock's departure from "in ring" work, and so came as a shock to many. Hessingstock later opened the doors, just a few days later to sign ups. "Godly" Ken Davison, Maggie Mayhem, Freddy Skinner and The Gaff were among the first few to sign up and soon after, Hessingstock announced more signings, creating enough roster members to have their first show.