The pilot is in the format of an infomercial for a line of products for the Icelandic Ultra Blue company. The products aim to fix problems from the mundane to the ridiculous, and use politically incorrect segments to promote the products. Products in the infomercial include the Icelandic Ultra Blue energy pills, the Icelandic Ultra Blue air purifier, The Icelandic Ultra Blue Embalm Balm, and Icelandic Ultra Stuff, a cream that appears to remove razor bumps from shaving.