The 1990 Rose Bowl was the 76th Rose Bowl Game. The game was a rematch of the 1989 Rose Bowl, won by Michigan, 22-14. Gaining a measure of revenge, the USC Trojans defeated the Michigan Wolverines 17-10. USC running back Ricky Ervins was named the Rose Bowl Player of the Game. The contest was Bo Schembechler's final game as Michigan's head coach.