The company was first established as National Motor in 1937 in Bupyeong-gu, Incheon, South Korea. The name was changed to Saenara Motor in November 1962. Saenara was assembling and selling Datsuns Bluebird P310. Very first automobile company in Korea, Saenara was equipped with modern assembly facilities, and was established after the Automobile Industry Promotion Policy was announced by the South Korean government in 1962. Saenara Motor was then bought by Shinjin Industrial in 1965, which changed its name to Shinjin Motors after establishing collaborations with Toyota.