The P100 was a car-based pickup initially introduced in South Africa in 1971, based initially upon the Ford Cortina Mk3. Its overall bodywork closely followed the Cortina. The cab used the doors of the Cortina 2-door sedan models, giving the cab a lengthy, yet truncated look, due to the use of a vertical rear window and B-pillar. The rear tray could be had as a wellside, styled with the Cortina Mk3 estate's tail lights, or fitted with a flatdeck or purpose built body. A fibreglass canopy was offered as an option. The P100 soon proved a popular seller in its home market of South Africa.