Among my objections to the "Reform the LP" campaign was its repeated use of emotionally-laden terms and false dichotomies -- starting with the name itself: "reform" has the connotation of righting wrongs. Think of all the terms that could have been used instead, such as "advance", "popularize", "grow", etc. In general, any time anybody claims they're "reforming" something I assume they're trying to put something over on me (see "campaign finance reform").