By Magus-General Septima Tharn People remember directives better if you give them concrete examples. Don't be afraid to make memorable examples of disloyal soldiers, disobedient prisoners, or recalcitrant conquered civilians. Think visually! Clear communication is the key to effective delivery of your point of view. A demand for surrender will be more effective if carried to the enemy by a headless corpse of one of their own tied to a horse.