Creative Capital Theory - According to Richard Florida, the American sociologist working in the field of urban development and author of the book The Rise of the Creative Class, local economies develop thanks to the influence of creative and innovative people: artists, academics, scientists,architects etc. These people are attracted to cities which can provide them with a favourable living environment – most importantly an environment which is tolerant and open to changeand eccentricity. This article is a . You can help My English Wiki by expanding it.