America needs to renew its moral vision, to reestablish its fundamental principles, and to redirect its public discourse in order to realize a progressive future. That’s why America needs a Rockridge Institute. The Rockridge Instituteserves major purposes: Scientific purposes: To discover how unconscious thought, including the framing of issues, works in social and political discourse; and to publish the results openly and widely. Organizational purposes: To help spread the use of this knowledge by working with issue-oriented groups.