It has been noted by TV executives that Magical Girl series usually have Multiple Demographic Appeal -- not only are they popular among 4 to 9-year-old girls, but also among 19 to 30-year-old males. Shows such as Pretty Cure attempt to please both demographics. Nanoha is made exclusively for the second. Over the years Lyrical Nanoha has branched off into a multi-media franchise with several separate continuities: