In 1991, Inner City Posse and then-manager Alex Abbiss set out to create their own record label. When the choice came between naming it Mad Paperboy Records or Psychopathic Records, Joseph Utsler created a logo for each, scribbling them both on a napkin. The first logo, representing Mad Paperboy Records, depicted a running paperboy holding a newspaper. The second logo, representing Psychopathic Records, slightly varied by depicting a running man with dreadlocks holding a hatchet. The group decided on Psychopathic Records, and used the drawing Utsler had scribbled on the napkin as the company's logo, calling it the Hatchetman.