From their website: "Our aim ... is to provide a central distribution point for information on all things Firefly and Serenity. We're working day and night to expand the active fan base and promote awareness of happenings, however small, within the Firefly fandom. So, now you don't have to keep checking a lot of fan sites to know what's going on. Attaching to our RSS feeds will allow our blog to reach out and keep you informed without having to leave the comfort of your favorite sites."