Cheapass Games is a game company founded and run by game designer James Ernest. Cheapass Games operates on the philosophy that most game owners have plenty of dice, counters, play money, etc., so there is no need to bundle all of these components with every game that requires them. Cheapass Games thus come packaged in white envelopes, small boxes, or plastic resealable bags with the absolute minimum components necessary to play the game - a typical Cheapass board game may include a rules sheet, a playing board printed on card stock, and game cards banded by magazine-cutout "sleeves". This allows the company to produce games for prices well below the market average. Recently, Cheapass has started offering some higher-quality, full color games under the "James Ernest Games" brand.